Data Analytics & GenAI Engineering
Mochammad Reyhan Mauluddi
Data Analytics Specialist & GenAI Engineer
Transforming complex, high-volume datasets into strategic blueprints — and now extending that expertise into Retrieval-Augmented Generation applications that turn raw data into AI-powered insight.

About Me
Turning complex data into clear answers
In today's data-heavy world, everyone has information, but very few have clear answers. As a Data Analytics Specialist with over 6 years of experience, my career has been defined by a single mission: transforming complex, high-volume datasets into the strategic blueprints that drive business solutions. I specialize in the intersection of mathematical precision and commercial intuition.
Life Mission
To build impactful data solutions using the latest technology and analytics while growing my career globally.
Hobbies & Interests
Sport
Beyond the data, you'll find me out for a run or a ride.
Investment
Actively exploring investment opportunities in both physical assets and digital banking platforms.
Data Analytics and AI
Passionate about architecting end-to-end data solutions and diving deep into the world of Generative AI to build smarter, data-driven systems.
Core Stack
Tools I use to solve data problems
Data Analysis & Engineering
AI Engineering
Automation / Scheduling
Analytics & Visualization
Database Management
Highlighted Projects
Things I've built
WiseSherpa — Gamified Job Hunter Advisor
An AI job-search copilot that reads job-alert emails (JobStreet, LinkedIn, Indeed) via Gmail API, filters them against a parsed CV down to the ~20 best matches a day, then scores each on fit (relevance, credibility, benefits) and acceptance odds, alongside multi-persona POV analysis from a Job Advisor, User Advisor, and HRD Advisor — in a gamified quest board.
Business Impact
Turns passive job-alert inboxes into a scored, actionable pipeline — so job hunters spend their time on the listings worth applying to, with an authority-level advisor perspective.
Advanced RAG with LangGraph — "RASA"
A LangGraph-orchestrated platform that combines structured (Pandas) and unstructured (vector) data, dynamically routing and synthesizing multi-source insights into one natural-language narrative.
Business Impact
Lets non-technical stakeholders ask natural-language questions and get both hard numbers and contextual explanation back — cutting the time between a business question and an answer from hours of analyst work to minutes.
BigQuery Text-to-SQL Agent
An AI agent that turns natural-language questions into transparent SQL against Google BigQuery, returning tabular results, chart recommendations, and a visualized LangGraph workflow trace.
Business Impact
Removes the SQL bottleneck between business teams and their data — anyone can query a BigQuery warehouse in their language, while the visible SQL and workflow trace keep results auditable and trustworthy.
Customer Churn & Analytics Dashboard
Interactive data application for descriptive, diagnostic, and predictive churn analysis, integrated directly with Google BigQuery and a RAG pipeline that lets users query both tabular data and PDF documents for actionable business insights.
Business Impact
Helps retention and marketing teams spot at-risk customers before they churn and pair the numbers with supporting documents in one place — turning a reactive retention process into a proactive one.
Retail Sales Performance Dashboard
An interactive Power BI dashboard built on a full star-schema data model, tracking retail sales, growth, and product performance.
Business Impact
Gives retail stakeholders a transparent, end-to-end view of the business — from raw source data and DAX logic through to store-level performance.
Ecommerce Sales & Revenue Dashboard
An interactive Looker Studio dashboard connected to Google Sheets, tracking ecommerce sales and revenue performance.
Business Impact
Gives ecommerce stakeholders a comprehensive, always-current view of sales and revenue — from a general overview down to per-store performance.
End-to-End Analytical Pipeline
Migrated legacy manual Excel workflows to automated R-based scripts, covering data cleaning, statistical modeling, and streamlined Power BI reporting.
Business Impact
Cut a multi-hour manual Excel reporting cycle to a repeatable programming cycle with scripts.
LLM-based Recommendation System
Master's thesis (Institut Teknologi Sepuluh Nopember) — a recommendation system built with LLMs and prompt engineering to evaluate the Top Brand Award as a business unit and enhance competitive value.
Business Impact
Top Brand Award as a business unit gets a strategy recommendation grounded in broad public opinion, helping it sharpen its competitive value.
VPS Data Infrastructure
Configured and managed an Ubuntu-based VPS to host Airflow webservers and schedulers for automated data engineering DAGs.
Business Impact
Keeps scheduled data pipelines running reliably and on time without paying for a fully managed service — so downstream dashboards and reports are never stale when leadership checks them.
Working Experience
Diverse industries, one core skill: turning data into decisions
6+ years turning data into decisions across five very different worlds — government integrity surveys, telecom operations, national market research, FMCG distribution, and now Generative AI. Along the way: 10M+ record government databases, multi-industry client surveys, regional sales data, and unstructured documents fed into RAG pipelines. Same core skill, applied wherever the data lives.
6+
Years in Data Analytics
5
Industries Served
10M+
Records in a Single Project
Education & Credentials
Continuous learning, always
Education
Jan 2023 – Jun 2025
Master of Technology Management, Business Analytics
Institut Teknologi Sepuluh Nopember (ITS), Surabaya
GPA 3.83/4.00. Thesis: Strategy Recommendation Systems for Evaluation of Top Brand Award as Business Unit using Ollama Model to Enhance Competitive Value.
Sep 2011 – Mar 2016
Bachelor's Degree, Mathematics Teacher Education
State University of Jakarta (UNJ), Jakarta
GPA 3.31/4.00
Achievements
- 1st Winner, Poster Presentation — Konferensi Ilmuwan Muda Indonesia (KIMI) 2014, Universitas Indonesia (Aug 2014)
Languages
Certifications
- ✓Anthropic Academy — Certificate of Completion Claude 101 (Jul 2026)View Certificate
- ✓Amazon Web Services (AWS) — Exploring Artificial Intelligence Use Cases and Applications (Jul 2026)View Certificate
- ✓Amazon Web Services (AWS) Foundations — Getting Started with the AWS Cloud Essentials (Jun 2026)View Certificate
- ✓Microsoft — Microsoft Azure Essentials Professional Certificate (Jun 2026)View Certificate
- ✓NASBA — What Is Generative AI (Jun 2026)View Certificate
- ✓DTSense Academy — Generative AI Engineer: LLM and RAG (Jun 2026)View Certificate
- ✓DTSense Academy — Data Analytics Track with Python (May 2026)View Certificate
- ✓DTSense Academy — Workshop Looker Studio (Apr 2026)View Certificate
- ✓CEFR — B1 Intermediate, 4.9 (Dec 2023)View Certificate
- ✓Institut Teknologi Sepuluh Nopember — Academic Aptitude Test (TPKA) Score 612/700 (Apr 2022)
- ✓Sailendra Institute — Power BI Fundamental (Apr 2022)View Certificate